A panel discussion on showrooming highlights first Design & Construction Week in Las Vegas.
They seemed a nice enough couple. They said they were planning on doing a kitchen remodel and took about an hour of your time in your showroom. They asked for specification sheets. They took the time to write down model numbers. They even typed various product information into their tablets right in front of you. Then they said they’d be back with you once they had finalized their plans.
The problem is that hypothetical showroom might never get the sale. It may have been a victim of the phenomenon called “showrooming.”