At a time when many wholesalers are consolidating and cutting jobs, employee-owned PACE Supply Corp., based in Santa Rosa, CA, announced plans for three new branches to open in March and April in Santa Clara, Oakland and San Francisco, ranging from 32,000 to 42,000 sq. ft., and said it expects to hire about 90 people.

PACE said it plans to diversify by entering new markets in the Bay Area’s urban core. Until now it had focused on Northern California’s suburban and rural construction markets. With the expansion, PACE will sell equipment for high-rise office buildings and other large commercial projects, according to Ted Green, chief executive.