On
Earth Day 2008, the water heating company unveils its new green look and its highly efficient Vertex 100.
At the center of
the new launch will be the new A.O. Smith logo, which will feature an
innovative design and a new color. The company chose green, to replace the blue
used since 1977 to represent its commitment to efficient products that will
benefit the environment. In addition, it unveiled a new branding message:
“Innovation Has A Name.”