“I feel very strongly that ASA needs to take some aggressive measures this year to demonstrate the tangible benefits that our wholesaler and manufacturer members receive,” Becker said. He went on to describe three distinct strategies that will change the way ASA members view the association, opening them up to new opportunities and a wider awareness of the multitude of ASA’s programs and services.
The first strategy is to develop a series of programs and benefits for key groups of people who manage the functional areas within ASA member companies (i.e. human resources, purchasing, sales management, etc.). These groups, or “Councils” as they are tentatively dubbed, will allow mid-level managers to meet on a regular basis and engage in best-practices networking, benchmarking, training programs and more. The first of these Councils is expected to focus on HR managers; the first session is tentatively planned for late summer of this year.