For almost 25 years, ASA has contracted the services of Industry Insights, Inc. to conduct its annual “Operating Performance Report” survey. The OPR report offers industry wholesalers an opportunity to measure their own performance with that of their peers and others in critical benchmark areas.
The OPR surveys were sent out to all ASA wholesalers in late January. Those who complete the survey will not only receive a copy of the complete report, but will also receive a personalized profile that compares their company's performance to the whole.