Controlled Energy Corp. recently introduced its squad of four Tankless University Cheerleaders who made their debut at the Pacific Coast Builders Conference 2005 Trade Show. Their presence at the show was intended to help educate building professionals about tankless water heating and its benefits. Vice President of Marketing Kyle Murray said, “We were looking for a way to bring new energy to our trade show appearances. The idea of creating a cheerleading squad just flowed naturally from the Tankless University concept.”