Plumbing product manufacturers discussed some of the differences in trends and products for the United States vs. Europe and the rest of the world.
Attending the ISH trade fair in Frankfurt, Germany last March was truly an eye-opening experience. Beyond the 10 multi-level halls filled with products, services and people speaking a variety of languages, there was the humbling and slightly uncomfortable sense that we're not in Kansas anymore (or Illinois, or any familiar location in the United States) - this is a very different place.
The differences in products on exhibit at the show, as well as trends and expectations, became a topic of discussion as I visited booths of companies, some known and some new to SUPPLY HOUSE TIMES. At the ISH trade fair I spoke with some vendors about the differences in product development, trends and marketing for the United States vs. other parts of the world. (More ISH coverage in future issues.)