No kidding, marketing is important, even for supply houses. A simple marketing plan - with a budget, 3-month timetable and goals - will produce revenue. Market awareness can avert unpleasant surprises.
Marketing is your first contact with your customer. Advertising, the crew's uniforms, the trucks, the Yellow Pages listing. Marketing consists of everything you do to make customers want to do business with you. Your company's presentation determines how (and if) the customer remembers you.