Here is how technology can make in-house catalog design and updating easy.
Over the past few years, the wholesale industry has made serious advancements in technical efficiency, computerizing accounting and warehousing operations, for example, and integrating business processes. There is one function, however, that's been left out of the mix more often than not: production of the product catalog.
Some wholesale distributors have yet to incorporate catalogs into their sales mix at all, saying that catalogs are too expensive and too hard to keep up-to-date. They have a point. Wholesalers and distributors that outsource the production of their catalogs typically pay anywhere from $25,000 to $37,500 for the design of a 250-page catalog. And those catalogs are outdated almost before they're even printed. To gain more control over the content of their catalogs, and to avoid the large cash outlay of outsourcing, some choose to produce their catalogs themselves.