Our company's Media LINX program holds lessons for all businesses.
I got to thinking about Peter Drucker - widely regarded as the most astute business management guru of all time and almost certainly the most readable - with the recent introduction of BNP Media LINX. It's an online search engine, powered by Google, that our parent company introduced last month. Compared with our previous online search capabilities, it's like going from the Wright Brothers' airplane to the space shuttle with no stops in between. And that's the kind of progress a lot of companies have needed to make to keep pace with a furiously changing business landscape.