BLANCO Launches Authorized Showroom Program
BLANCO America recently launched its first authorized showroom program, which offers Platinum, Gold and Silver levels. These are measured by products and displayed selection, not by square feet or sales volume. Benefits include: co-op advertising, direct Web site listings and links, display product discounts, promotional spiffs, a wall plaque, and door decals. The company said it has received an enthusiastic response to date.
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