My client had given me two assignments: One, to do an overview of his business, including everything from financial to human resource to marketing; Second, to evaluate his marketplace - and part of this was to “mystery shop” his competitors and his showroom operations. I love “mystery shopping.” I see the good, the bad and everything in between. And, I learn a lot! (Yes, an old dog can learn new tricks.)
I'm sorry to report that my visit to four wholesale plumbing showrooms was a huge disappointment. I've really been under the impression that wholesalers are starting to get it. That is, they've recognized the wonderful opportunity that showrooms offer to grow revenues and margins. They offer a chance to expand their customer base and strengthen their vendor relationships. Unfortunately, what I witnessed on this particular tour tells me there are a lot of folks that aren't taking advantage of this opportunity.