The greater the number of manufacturers using a technology, the more beneficial it is to wholesalers.
The results of this survey confirmed what many in the industry have known for years: the manufacturers use advanced technology to a greater extent than their wholesalers - but not as much as some might assume. Three technologies are used by at least 50% of responding manufacturers, compared to only one technology used by more than 50% of responding wholesalers. And, manufacturers use nine of the 15 technologies to a greater extent than wholesalers. However, five of those nine technologies can be considered leading (or is it “bleeding”?) edge, so manufacturers are again leading the way.