I know for a fact that wholesaler showroom margins can achieve the 35% to 40% level. Wholesalers would be smart to set monthly/yearly sales and gross profit goals and then tie incentives/commissions/rewards to achieving these goals.
Wait! If you're a showroom sales consultant and numbers talk doesn't turn you on, don't turn the page just yet. You too, along with the bosses, need to understand the importance of the gross profit margin (hereafter referred to as GP). Just so you don't skip to the next article, let me explain in simple layman's terms what GP is and why it's so important.