Moen Unveils Luxury Brand For Wholesaler Showrooms
ShowHouse has been launched with three complete powder room collections: Bamboo™, Sophisticate™, and Casa™; a full kitchen and bath suite: Waterhill™; and the Woodmere™ line of pulldown kitchen and prep faucets. Additional products are planned for 2005.
Powder rooms were targeted for the brand's initial product offering because they are remodeled and upgraded more often than most other rooms in the house. About 84% of homes being built include a powder room, according to Moen's research.