Recently, we asked some of our members why they belong to ASA. We thought it was time to “refresh” our approach in the industry so that we could recruit new member companies with the best possible value proposition.
What we found is that we appear to be doing a good job of addressing the needs of our members who participate in the association's programs. But (and this is no surprise), those who don't attend our meetings or take advantage of the educational programs don't necessarily derive the same value.