FALK PLUMBING SUPPLY focuses on providing exceptional customer service in its 5,000-sq.-ft. showroom in Little Rock, Ark.
That is the philosophy you have to adopt if you are operating in a mature industry today, Newman says. “Our customers can buy what we sell at any wholesaler,” he notes. “Home Depot and Lowe's also carry a lot of the same products. We can't change that. So we have to make sure our deliveries are complete and on time. We want to be nice to our customers and see that they get the right stuff.”