Few of the old sales and marketing rules apply to the new culture of affluent consumers.
These new markets provide tremendous opportunity for your showroom, but few of the old sales and marketing rules apply. Today's affluent consumer has come to believe that luxury is experiences, not stuff - and living has become more a question of how one spends than what one makes. In this and future columns, we'll explore what drives the decision-making process for this dynamic new breed of consumer.