In an effort to boost profitability and sales for wholesalers, Alsons is encouraging showroom salespeople to suggest hand showers as an add-on sale to the basic showerhead. Hand showers can be used to wash pets or water plants, among other functions.
“We're trying to make sure showerheads and hand sprays get attention,” said Kevin Buckner, vice president/marketing at Alsons. “The average showroom salesperson is taxed for time. The message we want to communicate is the upsell potential in additional sales and profits for each transaction.”