Before Neupert and his fellow volunteers could get started, there was considerable homework to be done. To counter those who might have called his goal ludicrous, but more importantly to simply "do things the right way," a feasibility study was performed by professionals in the fundraising business. Ultimately they reported back that, yes, based on the feedback of dozens of senior industry executives, a $10 million goal was not only feasible, but quite possible indeed.
At the advice of the fundraising consultants, the Foundation then conducted a search and brought aboard a full-time professional, Maura Wheeler, whose training and experience in fund development mirrored the needs of the Campaign.