Winholesale, which oversees and assists more than 430 wholesale firms that operate as independent local Winholesale companies in partnership with Primus, based in Dayton, Ohio, is in the midst of a management restructuring that switches the focus from individual industries to regions.
Formerly the Winholesale organization had seven industry presidents, who functioned like the vice presidents of other companies but were assigned to oversee the company's performance in specific industries nationwide. For example, there was an industry president of HVAC and an industry president of PVF.