The format changes for the ISH North America trade show and conference come following a post-show survey of all 540 exhibitors and thousands of buyers who participated in the second ISH North America in Las Vegas last October. Comments were also sought from non-exhibiting companies.
When questioned about ISH North America's importance to their respective industries, 33% of the exhibitors said ISH-NA has become their most important or one of their most important marketing platforms and that they do not exhibit in any other, or are in only one other, national event in the United States. Among attendees, 66% said they attend either no other or only one other competing national show in the United States.