We recently did an email survey of our wholesaler and manufacturer members, asking about their use of technology and what their expectations were relating to how it would provide ROI to their firms. We also asked about their familiarity with the ASA Industry Database (IDB) that we have been building for the past 18 months.
It was apparent from our survey results that we haven't done a good enough job in communicating the nature of the IDB and the potential that it holds for our channel. We've therefore decided to offer you a quick run-through of some of the most frequently asked questions (FAQs) about this powerful new information tool.