Focus on Technology: Driving Customers To Web Sites
Educating your employees and letting your customers know about your Web site can increase your bottom line.
Not quite. Before your customers can utilize your site, they have to know that you have one and that it's worth their time to visit and use it. Not to worry. By educating your employees about the value your customers can attain from using your Web site and having them in turn educate your customers, it won't be long before your customers start using your site. This will lower your cost of doing business while driving new revenue up, all adding to your bottom line.