This small Louisiana-based rep firm has prospered and grown by serving its customers with Southern hospitality.
“I had an MBA and I was all Ivy League trying to do business,” he remembers. “It was going kind of rough. A customer grabbed me one day and said, 'You haven't gotten it yet, have you? Here's the order of life down here: Eat; Drink; Party; Work. If you want to reach level four, you have to pass through levels one, two and three.'”