We sometimes forget that people like Brad Sell are still what makes this industry special.
I first met Brad Sell in 1990 at a NEWA convention in Boston. He was a manufacturers rep then and was leading a workshop on how New England wholesalers could increase their counter sales.
The last time I saw Brad was in October at the NEX show in Chicago. He stopped by our booth, and we talked about the industry and his job as the executive of three regional wholesaler associations in the Northeast. In the course of our conversation, Brad told me that he is dying of prostate cancer.