Independent wholesalers faced with the challenges of consolidation, electronic technology and competition from outside the distribution channel can learn a lesson or two from Wolff Bros. Supply Co. Our 2000 Wholesaler of the Year meets these challenges by keeping its focus on the distribution function.
In fact, all wholesalers would benefit from a closer look at Wolff Bros. Throughout the company, people at Wolff Bros. understand their primary job is sales and the best way to sell is through service.