Wholesaler of the Year: Why customers cry 'Wolff!'
The story of Wolff Bros. Supply is typical of today's independent PHCP wholesaler - but the company is not.
It's the American dream in action. This year's SUPPLY HOUSE TIMES Wholesaler of the Year has grown from a two-man start-up in the post-World War II era to a company that will sell more than $79 million worth of plumbing, heating and cooling and electrical supplies this year.
The reason is simple. Since its inception, Wolff Bros. Supply Co. has tried to understand its customers and provide the products and services they need as efficiently as possible. The founders of the company, Harold and Norman Wolff, actually formed it as a contracting business, so they knew from experience what contractors wanted from a supply house. And the past and present owners of the company reflect the serious work ethic of their German parents and grandparents, who farmed the land now partly occupied by Wolff Bros. Supply Co. for two generations before the company was formed.