This industry must emphasize the differences in HVAC equipment and provide upgrade packages for builders to sell.
I could go on and on about why many HVAC contractors refuse to sell up; I'll cover that in a future article. For now, let's talk for a minute about the new-home market and see what we can do to make some changes there. Home builders are so set in their ways that we refer to down-and-dirty, bottom-of-the-line equipment as "builder models." And no matter how nice a home or what the price, builder-model HVAC systems are almost always what are used. Believe it or not, I've seen $1 million homes with bottom-of-the-line equipment.