You need a lot more than product to be worthy of this business.
That's a tough way to make a living. The real key to success in PHCP distribution is to dominate with value-added services. Radiant heating offers a better chance to do that than the commodities or near-commodities that comprise the bulk of most wholesalers' sales. The radiant marketplace is still wide open, and the technology a bit mysterious to the vast majority of trade customers. That spells opportunity for participating wholesalers to distinguish themselves from mere product peddlers.