What The *&#*#@ Is The Industry Database? ... and Why Do You Need It?
ASA's forays into the technology world have been the subject of a lot of seminars and conversations, and they've created a lot of potential benefit for our wholesaler and manufacturer members. The problem is that most of the people to whom we direct our promotional efforts don't understand what it is we're trying to do.
Don't get me wrong. I'm talking about some very smart people who run some very profitable companies. But they generally hire people who get paid to understand this stuff. However, those people aren't at the meetings when we talk about things like ASA's Industry Database and Source ASA. We really wish we could get them there, but that's another article.