Two Studies Track Upsurge In Industrial Internet Buying
Thomas Register and Thomas Regional announced the results of the March Industrial Purchasing Barometer (IPB) Survey, revealing that more than half of industrial buyers source at least 21% of their purchases online. Additionally, 16% source more than half of their purchasing online.
The recently expanded IPB survey was conducted randomly among Thomas Register's pool of 700,000 opt-in online users and Thomas Regional's Directory's pool of 375,000 opt-in online users. Survey respondents represent manufacturing and engineering segments, as well as wholesale trade, distribution, service providers and government agencies.