Sometimes a new application for a product can be as exciting as a new product. That's what led Elkay Manufacturing to create some of the vignettes for its stainless steel sinks displayed at its booth at the Kitchen/Bath Industry Show in Chicago.
"We have a scullery sink that we sell to schools and hospitals, but what if we put it in a residential setting?" said Alan Danenberg, director/marketing services. "We're showing some concepts, other ways to use our products, to get reaction."