It's important to have a game plan when advertising.
I can't tell you how good this makes me feel. During the 10 years of writing this column, I've been pretty darn tough on the wholesalers and their approach to showrooms. As I'm writing this article wholesalers are being asked to participate in the SUPPLY HOUSE TIMES showroom survey which is done every three years. I really hope everyone takes time to respond. It's the only benchmark information on showrooms available. My September and October articles will share the results of the 2003 survey. I'm hoping that the results prove my opening paragraph correct!