When I bought a new vehicle recently, I got into the usual haggling over price with the salesman. He had been through the "we're just a small dealer trying to compete with the big boys" gambit when he looked me directly in the eye and asked, "How much profit do you think we should make on this sale?"
That was a new one. My first reaction was an unspoken question of my own, "Is this what they're teaching now in training seminars for car salesmen?” But I told him that I would like his dealership to make enough money on the sale to stay in business because I'd like to have someplace nearby for when the vehicle needed service.