Torrington Supply is adjusting its showroom marketing strategy to attract more upscale business.
"Everybody who runs a showroom, no matter how small, wants to attract someone willing to buy top-of-the-line product in a boutique environment," says Joel Becker, CEO. "The question is, what do you have to do to move from selling spec housing white toilets, drop-in lavatories and low-end faucets to selling upscale products to the higher-end customer?"