This may be the industry's last, best hope to achieve what exhibitors want.
There are some flaws with that arithmetic, which I'll explain shortly. More important, though, is an existential issue that hasn't been fully appreciated by the industry at-large. That is, ISH NA is the only trade show touching our industry that is committed to consolidation. Progress has been slower than anyone would like, but alone among the major trade shows involving PHCP products, ISH NA has an explicit mission of bringing others together under one roof.