One of the most under-utilized, but extremely valuable tools that ASA offers its members each year is the Operating Performance Report (OPR). The excerpt that we've provided with this installment of the ASA News offers just a glimpse of the tremendously powerful information that's contained in this comprehensive annual report.
Each year, over 200 companies from around the United States participate in this survey. Participants receive a copy of the entire, 102-page OPR, as well as an individualized Company Performance Report. This customized report presents a company's own ratios and data computed and compared to the industry data compiled in the OPR. The Company report also includes trend data in graphical and tabular form, invaluable in any assessment of market performance. That's a tremendous amount of vital information in return for the $65 participation fee!