Kohler Opens Retail Store, May Go National With Distributors
“The Kohler Store will prove to be an excellent complement to our existing distribution channels,” said Jim Lewis, Kohler's director of market development. “The stores are an investment in the future of our wholesale distribution both in terms of our distributors owning these stores and the lessons Kohler can learn that can then be applied to our current showroom program.”
The 7,000-sq.-ft. Chicago store features nearly 300 Kohler, Kallista and Robern products, including 30 with running water. For example, customers will be able to flush six different toilets and operate a number of shower systems. The new store also features a collection of room designs by several noted interior designers.