Special lighting and an uncluttered display area create an upscale look for Venango Supply's showroom, which carries mid-America type plumbing fixtures.
Drivers passing by Venango Supply's Erie, Pa., showroom at night see thin, wavy blue fluorescent lighting inside and wonder if it's a disco. But that misconception is quickly dispelled upon entering the 2,800-sq.-ft. bath-and-kitchen showroom.
The overhead track lighting is aimed directly on the products, and the displays focus exclusively on what the wholesaler actually sells.