State's Maytag water heaters use multichannel approach
Two water-heater manufacturers are betting that consumers are buying more appliances with well-known power brand names.
At least two water-heater manufacturers are betting that consumers are changing their buying habits to purchase more appliances with well-known "power brand" names. As a result, State Industries is producing a line of water heaters under the Maytag name, and Rheem is manufacturing a line of water heaters for General Electric (see related story).
"A new day is coming to the water-heater business," said John R. Lindahl Jr., State's senior vice president/sales and marketing. "The big names in consumer appliances will soon be battling - and beating - the more familiar traditional water-heater brands for consumer attention and demand."