A Web site can be a great asset or a tremendous liability. The difference lies in a few basic rules.
On the commercial side, people can find out about and even buy online products and services in a way never before achieved - and barely imaginable only a few years ago. The number of Internet visitors has climbed to more than 100 million worldwide in just four years. From negligible numbers in 1995, Internet commerce is expected to reach 9% of retail sales or $1.3 trillion by 2003. So with knee-jerk reactions, many businesses - from the very small to the huge - conclude they "gotta get" a Web site.