The branding and marketing initiatives unveiled by Delta Faucet Co. at the 2001 Kitchen and Bath Industry Show in April have met with positive response from the industry. The manufacturer created a new look for its flagship Delta brand, launched a new ad campaign and repositioned its brands and product offerings.
"The new logo has been well accepted," said Ray Kennedy, vice president/marketing. "Our recent product introductions back up our claims and show that our initiatives are not just words, but are being put into action."