Bosch was recently honored by BtoB Magazine's annual “10 Great Web Sites” issue. The article distinguished www.BoschTools.com for its approach toward presenting detailed information in an easy-to-navigate format, embodying the brand essence in an uncluttered design and helping make customers' lives easier. The site offers hundreds of Web pages featuring more than 4,000 power tools and accessory SKUs and 50 online distribution partners. Combined with its search engine strategy designed to direct customers into Bosch channel partner product level pages, the company's Internet channel audience has grown 400%.
