“The past
couple of years have seen a lot of events that will influence the course ASA
travels in the future,” shares Jeff New, ASA President. “The completion of the
$10 million Karl E. Neupert Endowment Fund for Education, new staff leadership
and continued member consolidation really have brought us to a place where we
needed to reevaluate the role ASA is going to play in the industry and address
needs in the areas our members value most
It’s an ideal time to sit down with the Board and lay out some clear
plans.”
Moderated
by Glenn Tecker of Tecker Consultants, an international strategic consulting
firm, Board members, key volunteers and ASA staff embarked on a journey to identify
ASA’s core purpose, core strategies, a “Big Audacious Goal” (BAG) and sketch
the map to get us there.