McCauley spoke of her career in a male-dominated industry, and said that meeting women in the same situation, such as at Women in HVACR meetings, is “not measurable in dollars, but in work performance.” A fourth-generation president of her family's company, as well as the fourth McCauley to be president of MCA of Chicago, she has one key piece of advice for women in the industry: “Don't make it about being a girl.”
Managing change was the subject of Vicki LaPlant's presentation. LaPlant, of Vital Learning Experiences Enterprises, discussed the different paradigm shifts occurring in the industry and pointed out that, with women making the majority of home purchasing decisions and the shift in generations, changes need to be made in how businesses sell and market product.