Analysis of the survey results provides surprises and disappointments.
One absolute fact is that showrooms are finally becoming a more important part of many wholesalers' business strategies. People are recognizing the wonderful revenue potential. They see opportunities and they're jumping on them. Most have come to recognize that the showroom business is very different from the wholesale business. Showrooms are really retail - whether they sell to the trades only or have opened up the doors to all potential customers. Homeowners are coming into the showroom - specifying the products they want and can afford.