If you're a newbie to the concept of what it takes to win more business "through" or "on" the internet (yes, there is a difference), your biggest takeaway at this point in time should be that you or somebody at your company must know how to navigate and maximize this type of information, if you desire to be considered an impact player in your marketplace, at the specific time an online-searcher is looking for a solution that your company can offer and sell to them.

If you're a bit of a seasoned veteran and understand the fancies and inner workings of how the internet channel works, then you're likely looking to maximize the metrics that matter most, scale growth and profit generation, control more market share, and position your company as the go-to authority at the exact second a searcher is looking for a solution you have in-stock or that you can get for them, you're already well aware that "wishing and hoping" that a searcher will first find your website, then reach out to your company, after scrolling past handfuls of other options on the first page of Google, simply isn't going to cut it in today's economy.