In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.
It used to be that the title of ‘creative’ belonged to a select few within a business. The marketers, designers, advertisers, writers, and you get the gist... If you’re still stuck in this track of thinking, think again. Creativity has emerged as a necessity for success in the ever-evolving business landscape. It has even moved its way up the ranks as a top sought-after skillset in the workplace on the World Economic Forum’s Future of Job Report. For context, it went from #10 in 2015 to #3 for 2020. For context, it went from #10 in 2015 to #3 for 2020. For the 2025 forecast, it sits at #5. (or reference the charts below!)