In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.
This program ended up being called the “Digital Marketing Program for DPHA Dealers,” and the premise of the program was simple: To attract searchers going to Google who were looking for a brick-and-mortar shopping experience and sway them to Self-Select a DPHA member's place of business, to inquire, and then hopefully purchase the products they needed for their home remodeling project.